Advertising Project: Creative Strategist Brief/Campaign
This was a group project by Ayame Eliason, Ryan Favarote, and me. We created this for our Creative Strategist class. The goal of the assignment was to create and develop a creative campaign and brief that would help solve the climate crisis. Our idea for the campaign was to target first-time parents to help connect them with other parents for tips, slightly used clothes, and toys, as well as offer tips and advice. My role on this project was slides 1-12
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Advertising Project: Advertising and Culture Campaign Brief
This was a group project by Rilee Van Aalst, Willow Knight, Lul Sebhatu, Niamh O'Flaherty, and me. We created this for our Advertising and Culture class. We were instructed to create a campaign for a brand with an environmental reconstruction. My role in this project was to come up with the brand and concept and be the account executive for the group to make sure we were hitting our deadlines and meeting all of our requirements.